For detailed notes, visit http://www.patrickbetdavid.com/biggest-mistake-marketers-make/
As an entrepreneur, there is one big marketing mistake you can make that can cost you millions of dollars, loss of momentum, and lost time. And by the way, if you're an entrepreneur, a CEO, guess what else you are? You are somewhat a marketer, because at the beginning when you're building your company, either directly or indirectly, you're marketing yourself.
The Biggest Mistake: Appeal to Every Single Customer - 1:01
Four Different Categories You Can Choose as an Entrepreneur - 1:19
The Type of Product Doesn't Matter - 2:27
Your Identity As an Entrepreneur - 5:39
The Tale of Four Cigarettes - 6:10
Your Ideal Customer and Your Biggest Differentiator - 8:57
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