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How to Build a Killer Content → Keyword Map for SEO - Whiteboard Friday

Moz
4,399 loops

Published on 08 Jan, 2017
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https://moz.com/blog/build-content-keyword-map-for-seo-whiteboard-friday

You've got content on your site that doesn't intentionally target any keyword. But how do you identify those opportunities and, most importantly, capitalize on them?

In today's Whiteboard Friday, Rand illustrates the process of creating your own content-to-keyword map to discover where to optimize, what content to build, and how to intelligently target keywords when you're auditing a site.

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