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How to Research the Path to Customer Purchase - Whiteboard Friday

Moz
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Published on 08 Jan, 2017
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https://moz.com/blog/research-path-customer-purchase-whiteboard-friday

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.

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