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How to Brand Yourself & Your Company

Valuetainment
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Published on 15 Apr, 2017
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Kelly Nishimoto is a new guest on Valuetainment and she'll be sharing her entrepreneurial advice on different aspects of building, maintaining and scaling a brand. What's her brand? Look up Cute Booty Lounge. In this video she covers some tips on how to brand yourself and your company. Make sure to share your comments, subscribe and activate the notifications for the channel. Subscribe: http://bit.ly/2aPEwD4

Who is Kelly Nishimoto:
http://www.kellynishimoto.com/

Kelly Nishimoto was born in the back woods of Macon, Georgia to a Scottish Irish craftsman/chemist/musician father and a Japanese American jewelry designer mother. She was exposed at a very early age to design and construction using a variety of materials. Her first wedding gown at age 13 was made of trash bags and a glue gun. At 19, after trading in GA's laid back country living for the frenetic night life of Miami's South Beach, Kelly created her first collection which included corsets, ball-room gowns, double breasted jackets, and handbags, all made using colored Reynolds Wrap. The line was a huge hit garnering her such accolades as "Top Ten Designers to Watch" by the Miami Herald.

After 5 years in Miami's fashion circuit, Kelly ventured west in search of new inspiration. She found it immediately upon arriving in Los Angeles. Noticing everything she saw in the clothing market was shabby-chic and grunge, Kelly saw the perfect opportunity to bring back elegance, sophistication, and femininity by revisiting one of her favorite pieces...the corset! With lush fabrics and a more comfortable structure, Kelly breathed fresh air into an age-old garment. They quickly made a stir on red carpets across the country, Kelly Nishimoto corsets have already graced the bodies of Marley Shelton, Rumor Moore, Gwen Stefani, Anastasia, Natasha Hendstridge, Jenna Jameson, and yes...even Dave Navarro.

This self-taught designer didn't stop there. Kelly Nishimoto debuted her Spring/Summer 2006 collection at Mercedes-Benz Fashion Week in March 2006. Feeling that fashion had no soul...she set out to make a full collection of things that were missing from her own closet. Simple elegance is how she described the flowing collection that graced the runway. Her Fall/Winter/Holiday 2006 collection was a perfect balance of her heritage...Scottish plaids and Japanese printed silks. Fresh off the runway is her Spring/Summer 2007 collection she describes as women in the bedroom.

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